Marketing for HVAC Companies
Catch the rush when the first heat wave hits, and keep the phone ringing in the slow months too.
You own your domain, site, profiles, and data.
Your phone rings with the weather
You already know the pattern. The first really hot week of summer, everyone's AC quits at once and you can't get back to people fast enough. The first cold snap does the same thing with furnaces. Then spring and fall roll around and the phone goes quiet.
During the rush, people search on their phone and call whoever shows up first with good reviews. They're hot, they're uncomfortable, and they don't care how long you've been in business. They want somebody today.
Replacements are a different buyer. A new system costs real money, so homeowners get a few quotes, read reviews, and look up what a fair price is. Some of them take weeks to decide. If you don't follow up, the company that did will usually get the job.
Good HVAC marketing handles both: it's there when the rush hits, and it keeps bringing in work when the weather is mild.
How we get you more calls
Your Google Business Profile does a lot of the work during the rush. When someone searches "AC repair near me," the map results come first. For $200/mo we keep your profile complete, list repair, install, and maintenance as separate services, post during peak season, and help you collect reviews the honest way.
Your website has to carry the bigger decisions. A website build ($1,000) gives you a fast site with pages for AC repair, heating, new systems, and maintenance plans. On the replacement page, we help you explain what affects the price and what financing you offer, if you do. People choosing a system want to understand it before they call.
Ads are where the seasons really matter. With Meta + Google Ads, you can spend more when demand spikes and pull back when it doesn't. In the slow months, ads can push tune-ups and maintenance plans so your techs stay busy. Management is $500/mo. You pay Google and Meta directly for the ads, and you decide the budget.
Replacement quotes need follow-up, and AI Automations can handle it. After you send a quote, the customer gets a friendly check-in a few days later, and another after that if they haven't answered. During the rush, a missed-call text back also lets people know you saw their call, so they're less likely to keep dialing down the list.
SEO ($400/mo) makes sense once the basics are working. It helps you show up for the questions people search before they buy, like "how long does an AC unit last" or "heat pump vs furnace." Those readers often turn into replacement jobs later.
What you own
Your domain, your website, your Google profile, your ad accounts, and your customer list are yours. We set them up in your name. If you stop working with us, you keep everything.
FAQ
Should I run ads all year or only in peak season?
That depends on your area and how busy you are. Most HVAC companies don't need ads in the middle of a heat wave. Many get more out of them in the shoulder months, promoting tune-ups and maintenance plans. We'll look at your calendar with you and set a plan.
How do I get more maintenance plan customers?
Make the plan easy to find on your site, mention it on every invoice, and remind past customers before each season. Automations can send those reminders for you. Maintenance plans also give you a list of people to call first when they need a new system.
Can you guarantee more calls in the summer?
No one can guarantee calls. What we can do is help people find you, make it easy for them to reach you, and track every call and quote request so you can see what's working.
If you'd like to plan for next season before it hits, get a free quote. We'll look at what you have now and talk through what to fix first.