Marketing for Painters
Let your photos sell the job, then follow up on every estimate so fewer of them go cold.
You own your domain, site, profiles, and data.
People hire painters with their eyes
Painting is a job people can picture. Before anyone calls you, they want to see what your work looks like. Clean lines. Crisp trim. A tired house that looks new again. A good set of before-and-after photos does more selling than anything you could write.
Most homeowners also get more than one estimate. They'll have two or three painters come out, then sit on it for a while. They might wait for a tax refund, check with a spouse, or put it off until the weather turns. The painter who stays in touch, without being pushy, has a real edge.
And painting is a little seasonal. Exteriors pile up when the weather is good. Interiors fill the gaps. Some months you're turning work down and some months you're hunting for it.
How we get you more calls
Your Google Business Profile is often the first place people see your work. For $200/mo we keep it stocked with fresh job photos, list interior, exterior, cabinet, and commercial painting as separate services, and help you collect reviews after each job. A profile with a steady flow of new photos tells people you're busy and doing good work right now.
Your website is the full portfolio. A website build ($1,000) gives you a fast site with galleries sorted by job type, a page explaining how your estimates and prep work go, and a quote form that lets people send photos of their rooms or house. That saves you a trip for jobs that aren't a fit.
The biggest gap for most painters is what happens after the estimate. AI Automations can send a thank-you right after you quote, a friendly check-in a few days later, and another a couple of weeks after that. It's built to keep you in front of the homeowner while they're deciding, and you don't have to remember to do it.
SEO ($400/mo) can help if you want more of a specific job, like cabinet painting or exteriors in a certain part of town. Helpful pages that answer questions like "how long does exterior paint last" or "can you paint kitchen cabinets" can bring in people who are just starting to plan.
Meta + Google Ads are worth trying when you need to fill a slow stretch. Painting photos do well on Facebook and Instagram. Management is $500/mo, and you pay Meta or Google directly for the ad spend. You can turn it on when you need work and off when you're booked.
What you own
You own your domain, website, Google profile, every photo, and your list of past estimates and customers. We set it all up in your name. If you leave, it all goes with you.
FAQ
What kind of photos work best?
Before-and-after shots from the same angle, taken in good light. Close-ups of clean trim and edges help too. Phone photos are fine as long as they're clear. Just make it a habit to take them on every job.
How do I follow up on estimates without being annoying?
Keep it short and helpful. A thank-you, then a check-in asking if they have questions, then one more later on. Two or three messages spread over a few weeks is plenty. Automations can send them so you don't have to keep track.
Should I run ads in my busy season?
Usually not. If you're already booked out, ads mostly bring in work you can't take. They tend to make more sense right before your slow season, so you can fill those weeks ahead of time.
If you want more of your estimates to turn into jobs, get a free quote. We'll go over your site and follow-up with you and tell you what we'd change first.