Marketing for Remodelers
Win the big kitchen and bath jobs by showing your work and staying in touch while owners decide.
You own your domain, site, profiles, and data.
Nobody hires a remodeler on a whim
A kitchen or bathroom remodel is one of the biggest checks most homeowners will ever write. They don't search once and call the first name. They save photos on Pinterest and Houzz for months. They look up what a remodel should cost. They ask friends who they used and whether they'd hire them again. They worry about budgets blowing up, jobs dragging on, and contractors who stop returning calls.
By the time someone reaches out to you, they've usually looked at your photos, read your reviews, and compared you to a few others. The decision can take weeks or months after your first meeting.
That means fewer leads than an emergency trade, but each one is worth much more. Your marketing has to earn trust slowly, show your work well, and stay in touch the whole way through.
How we get you more calls
Your website does the heavy lifting. A website build ($1,000) gives you a fast site with a real portfolio sorted by kitchens, baths, and whole-home work, using photos of your own projects. It also includes a page that walks through your process from first meeting to final walkthrough. Homeowners who are nervous about a big project want to know what happens next.
People research costs and choices long before they call. SEO ($400/mo) builds helpful pages that answer what they're searching, like "how much does a kitchen remodel cost" or "how long does a bathroom remodel take." Honest answers, with ranges and what drives the price, bring in people at the start of their planning.
More and more of that research happens in AI tools. A homeowner might ask ChatGPT "what should I ask a remodeling contractor" or "who are good kitchen remodelers near me." AEO / GEO ($200/mo) means shaping your content so tools like ChatGPT and Gemini can understand it and, ideally, mention you. Nobody can guarantee that, but clear, detailed content gives you a real chance.
Your Google Business Profile still matters, because people check it to read reviews and see recent projects. For $200/mo we keep it full of fresh photos and help you ask past clients for reviews once a job wraps up.
The long decision is where jobs get lost. AI Automations can follow up after every consultation and estimate, send helpful info while the homeowner thinks it over, and check back in a few weeks later. It's built to keep you in the picture without you having to track every lead by hand.
If you want to add ads later, Meta + Google Ads management is $500/mo, with ad spend paid by you directly to Meta or Google. Project photos tend to do well on Facebook and Instagram.
What you own
You own your domain, website, Google profile, every project photo, and every lead. We set it all up in your name. If you leave, you take all of it with you.
FAQ
Should I put price ranges on my website?
Yes, if you're comfortable with it. Homeowners worry most about cost, and a page that explains typical ranges and what changes the price helps them figure out if you're a fit. It also cuts down on calls from people whose budget doesn't match your work.
How many photos should my portfolio have?
Enough to show the kind of work you want more of. A handful of strong projects with several photos each, including before shots, beats a long page of random pictures. Write a sentence or two about each project too.
Why does follow-up matter so much for remodelers?
Because the decision takes so long. A homeowner might meet with you in March and not sign until June. If you go quiet, they might forget you or go with whoever stayed in touch. Steady, helpful follow-up keeps you on their list.
If you want help bringing in more of the projects you actually want, get a free quote. We'll look at your site and process together and tell you what we'd change first.