Marketing for Roofers
Look like the trustworthy local roofer, so homeowners pick you after the storm instead of the guy knocking.
You own your domain, site, profiles, and data.
After a storm, everyone's a roofer
A big hail storm or hurricane comes through, and by the next morning there are trucks from out of state going door to door. Homeowners get flyers, knocks, and phone calls from companies they've never heard of. Most of them have heard the stories about storm chasers who take a deposit and disappear.
So they get careful. They search for a local roofer, look at the reviews, check how long you've been around, and look for photos of real roofs in their area. They want to know you'll still be here if something leaks next year.
A lot of them are also confused about insurance. Will my policy cover this? Do I call my insurance company or a roofer first? The roofer who answers those questions clearly earns their trust before anyone shows up for an inspection.
And between storms, there's steady work from people whose roof is just old. Those buyers take their time and compare quotes.
How we get you more calls
Your website needs to prove you're local and real. A website build ($1,000) gives you a fast site with photos of your own crews and jobs, your license and insurance info, and a plain page that walks homeowners through the insurance claim process. Stock photos of shiny roofs don't build trust. Your actual work does.
Your Google Business Profile is where people check whether you're legit. For $200/mo we keep it complete, add job photos regularly, keep your service area accurate, and help you ask for reviews after each job. A steady stream of recent reviews matters a lot when homeowners are trying to avoid a scam.
Homeowners also ask AI tools things like "is hail damage covered by insurance" or "how do I know if I need a new roof." AEO / GEO ($200/mo) means shaping your site's content so tools like ChatGPT and Gemini can understand it and, ideally, point people to you. Nobody can promise an AI will mention you, but clear answers on your site give you a real shot.
SEO ($400/mo) works on the slower side of the business. Pages on roof replacement, metal roofs, and repair in the towns you serve help you show up for people who are planning, not panicking.
Inspections that don't turn into signed jobs are lost money. AI Automations can follow up after every inspection with a reminder, a link to your reviews, and a simple way to book the next step.
We usually hold off on paid ads for roofers until the site and profile are strong. If you want them later, Meta + Google Ads management is $500/mo, with the ad spend paid by you directly to Google or Meta.
What you own
You own the domain, the website, the Google profile, every photo, and every lead. They're set up in your name from day one. If we part ways, you keep all of it.
FAQ
How do I stand out from storm chasers?
Show that you're local and that you'll stick around. Put your address, license, and years in business where people can see them. Show real photos from nearby jobs. Collect reviews that mention the neighborhoods you work in. That kind of proof is hard for an out-of-town crew to fake.
Should I talk about insurance claims on my website?
Yes, as long as it's accurate and you stay within your state's rules. Many homeowners don't know how the process works. A clear page that explains the steps answers their biggest worry and gives them a reason to call you.
Can you get me more storm leads?
We can help make sure you're easy to find and easy to trust when a storm hits. We won't buy leads, fake reviews, or use tricks that could get your profile suspended. And we won't promise a number of jobs, because nobody can.
If you want to be ready before the next storm season, get a free quote. We'll go over your site and profile with you and tell you what we'd change.